AT&T wanted its Employee Resource Group National Conference, already one of the largest diversity and inclusion events in corporate America, to be grander and more prestigious than in previous years. Among the company’s goals were to reflect the addition of a new Employee Resource Group, provide employees of all levels “face time” with corporate leadership, and ensure the production quality of their event could hold its own when compared to the global suite of meetings and events AT&T hosts each year.
Snap! handled all aspects of pre-show design and production management, as well as on-site production and live web-streaming to an audience of more than 250,000 AT&T employees. Technically complex and brilliantly executed, the general sessions, awards ceremony and after-show party buzzed with energy.
AT&T was delighted with the appearance and atmosphere of the event, set design, creative content and technical delivery – so delighted, in fact, that the company has hired Snap! for their next ERG National Conference and a series of launch videos in conjunction with the AT&T Amplify and AT&T Your Career Matters internal onboarding campaigns.
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ENTERTAINMENT & TALENT MANAGEMENT