Bell Helicopter asked Snap! to create a video that conveyed the company’s spirit and pride in the importance of their products. The company wanted the video to have a human element – to show real people using Bell products. They wanted to see images and hear words that would connect employees with the importance of the jobs they do and the products they design and build. Snap! conceptualized the video, wrote the script, cast and directed the voice talent and collected captivating images to illustrate the emotion of the story. To create depth and the feel the emotion of the subjects in the video, we utilized 3D parallax on still images. This motion brought the images and the story to life. Bell was so pleased that we were asked to create a similar piece for their global workforce.
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